About Us

At Private Joy, our mission is simple: to inspire joy and spread authentic expressions of love, purpose, and happiness. We believe joy is personal; an experience of great pleasure and bliss that is unique to each individual. Your private joy is yours, just as ours is ours, and that’s what makes it truly special.

 

Rooted in the vibrant culture of New Orleans, Louisiana, Private Joy is more than just a brand; it’s a celebration of individuality. Our unisex collection of underwear, t-shirts, hoodies, and pajamas is designed to bring comfort, style, and a touch of joy to your everyday life.

 

At the heart of Private Joy is L.O.V.E.; our trademark acronym for Life’s Original Vital Energy. It represents our commitment to authenticity, connection, and living with purpose.

 

Private Joy is a feeling. It’s an expression. It’s an experience. And it’s yours to define.

 

Experience the joy. Experience Private Joy.